ShopNBC Selects Creative Commerce for Product Development

MINNEAPOLIS, MN–(Marketwire - April 30, 2009) - ShopNBC, the premium lifestyle brand in electronic retailing, today announced an agreement with Creative Commerce, who has more than 50 years of combined experience in the direct-response industry, to identify product development opportunities for the shopping network.

Creative Commerce, together with its subsidiary International Commerce Agency (http://www.icomm.tv), will leverage its global direct-response industry expertise and worldwide distribution network of product marketers to find exceptional, exciting and new products for ShopNBC. Creative Commerce seeks to introduce lifestyle products in the categories of housewares, fitness and beauty on ShopNBC that have proven to be successful on the direct-response platform both domestically and internationally.

“We are excited to tap into Creative Commerce’s global network of product marketers,” said Keith Stewart, ShopNBC President and CEO. “Their proven experience and innovative success in the direct-response industry will be highly complementary to our strategic merchandise objectives as we position our channel as the authority and destination for home, fashion and jewelry shoppers.”

“ShopNBC is poised to change the face of electronic retailing as it exists today,” said Edwin Garrubbo, CEO for Creative Commerce. “We are perfectly aligned in both philosophy and mutual goals with ShopNBC, and we look forward to working with them to offer a continuous flow of unique, distinctive and relevant products — sourced from around the world — that will surprise and delight their new and existing customers.”

About Creative Commerce, LLC
Creative Commerce, LLC, is an investment and strategy firm focused on electronic retailing. The company drives business through television, the internet and other digital media. More information about Creative Commerce and its portfolio of companies is available at http://www.creativecommerce.com.

Before founding Creative Commerce, Ed Garrubbo served as the CEO of American Telecast Products, LLC, where he helped launch more than a dozen celebrity-driven direct response television campaigns, including Christie Brinkley and Chuck Norris for Total Gym, Suzanne Somers, Cher, Victoria Jackson and Jane Fonda to name a few. Mr. Garrubbo was Chairman of the Electronic Retailing Association in 2008.

About ShopNBC
ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 72 million homes in the United States via cable affiliates and satellite: DISH Network channels 134 and 228; DIRECTV channel 316. http://www.ShopNBC.com is recognized as a top e-commerce site. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).